1. Simplicity is earned

2. Everything is negotiable

3. Marketing must inform business outcomes

4. No question is out of bounds

5. Your brand has its own voice, let it speak​

6. Perfect solutions are rare, but best ones are omnipresent

7. Growth is born out of discomfort

8. Let your competition chase the passing fads

9. Don't just say you'll be bold; BE BOLD

10. Work through that one silly, stupid, or crazy idea you've had. It's closer to brilliant than you think.