Our Projects
While the below is just the tip of the iceberg, you will find several work samples that provide a snapshot into our rigorous and outcome-oriented approach: (1) identify the business challenge, (2) translate into a marketing task, (3) execute flawlessly, (4) drive results
Paid Search
local law firm
Challenge. Business didn’t have the budget to invest at the levels of their more established competitors but needed to break into the market and efficiently acquire more clients.
Task. Provide a “digital marketing campaign” to help more efficiently engage with prospective clients than their competition, yielding a positive ROI.
Execution. We launched a Paid Search campaign on Google Ad, bidding on high-value prospects to drive efficient client intakes, and immediately scaling back on inefficient channels (PMAX) and tactics (keywords that captured CPA-interested prospects) as we ramped up.
Result. Massive improvement in leads generated, ROAS, and Share of Voice YoY.
Leads
+546%
ROAS
+189%
Imp. Share
#2
Organic Social
boutique jewelry
Challenge. Jewelry e-commerce client needed a creative overhaul of Social Media messaging, which had become stagnant, inefficient, and inconsistent in theme.
Task. Provide a clear and simple Social media strategy with a consideration for minimizing budget and time required from client
Execution. Built a Social Playbook with content pillars, guided on-site photographers to capture brand images, organically posted with keywords to increase up Views, Interactions and Visits.
Result. Across both Facebook and Instagram we were able to grow key front-end metrics Month-over-Month, elevating brand equity and increasing reach to new viewers and followers.