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Most growing companies don't need a marketing department. They need one, exceptional marketing leader.

Wise Hat is a fractional marketing practice led by Lucas Piken - 15 years across global agencies and senior tech company roles, now available to your business on a flexible, retained basis.
Strategy, execution, and everything in between.

Our Services

Marketing Leadership

Review your business positioning, address key growth challenges and design a roadmap for growth by positioning you for future-proof brand equity with a senior marketing voice's consult.

Channels & Growth

Navigate the complex ecosystem of channels like Search, Social, Web and App, CRM, and Email to maximize your ROI through effective and incremental strategies, with actionable and measurable results. 

Partnerships and Sponsorships

Traverse the Sports and Entertainment spheres to select the best partner for you, procure key rights and access, negotiate media deals and exposure, and build out a 360-degree partnership.

What is Wise Hat Marketing?

Growing companies face a real gap: the marketing challenges are senior-level, but the

budget isn’t. A full-time CMO costs $200K+. An agency charges retainers without

accountability. Freelancers execute without strategy.

 

Wise Hat fills that gap. You get a seasoned marketing executive — someone who has

worked with Fortune 500 brands, negotiated seven-figure partnerships, and led marketing

at pioneering technology companies — embedded in your business at a fraction of the

cost of a full-time hire.

 

This isn’t consulting from a distance. It’s a genuine working partnership.

Mark, Modii

"Lucas and his team helped us tremendously with Brand Strategy. He took the time to learn our business model, sit with our C-Suite, identify outages in our current marketing execution and give us short- and long-term marketing and business guidance."

Partners

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