Lucas Piken,
Founder & Fractional CMO

I’ve spent 15 years at the intersection of brand strategy, media, and growth — starting at two of the world’s most prestigious global advertising agencies, and continuing through senior leadership roles at technology companies that were rewriting their categories.

 

I started Wise Hat because I kept meeting founders and executives who were making expensive marketing mistakes that a single experienced voice could have prevented. Too many smart companies are flying blind, overpaying agencies, or hiring junior talent to solve senior problems.

 

I built a practice, and a network of specialist talent, to fix that.

 

My job is to think like your CMO, work like your most motivated employee, and tell you the truth when your instincts are wrong. Which, in marketing, they sometimes are.

 

Let’s talk about what’s holding your marketing back.